A new app to continue offering an essential service to the public

Since the fall of 2018, the Tàrrega Funeral Home (Lleida) had offered this service through Decesia, an external platform that has recently been discontinued. With the disappearance of the old application, the Urgell company saw the need to find a solution that would allow it to continue providing digital information about deaths and obituaries, but without relying on third-party tools.

The decision was clear: to have a proprietary, custom-developed application under the funeral home's full control. A project that we at Dispromèdia have supported from the very beginning, from functional design to its launch in the Android and iOS app stores.

What does the Tanatori Tàrrega app do?

The app has been designed to be useful, approachable, and accessible, especially for people who are going through a difficult time and need clear, hassle-free information.

• View updated obituaries and death notices

From the app, you can view the most recent obituaries and death notices from the Tàrrega Funeral Home, with full details for each listing: images and expanded information for each case.

• Real-time push notifications

Users can activate push notifications and receive an alert on their mobile phone when a new obituary is published. A direct and immediate channel that eliminates the need to actively check the app.

• Direct contact with the center

The app integrates all contact channels with the funeral home: office phone, 24-hour phone, email, a map with its location, and access to the service's website. All in one place, without the need to search for the information separately.

• Accessible and easy-to-use design for all users

The app has been designed with the diverse users who will be using it in mind. The navigation is clear and intuitive, with a clean visual experience that makes it easy to navigate, even for people unfamiliar with mobile devices.

Why a dedicated app and not a generic platform?

When a benefit is as sensitive as this one, the technological solution that makes it possible must be completely aligned with the needs of the service and the people who use it. A generic tool can cover standard needs, but it rarely adapts to the identity, workflows, and specific requirements of a facility like a funeral home.

With its own app, the Tàrrega Funeral Home gains autonomy and total control over the service: who can post on it, how information is displayed, how notifications are managed, and how the tool evolves in the future. There is no dependence on third-party platforms or risk of losing service if a provider disappears or changes its terms, as has happened with Decesia.

Additionally, the app projects an image that is consistent with the center's identity, which reinforces users' trust at a time when it is crucial.

A project that reflects the way Dispromèdia works

The development of the Tàrrega Funeral Home app is a good example of how we at Dispromèdia approach the digital projects we take on: we listen to the client's real needs, propose tailor-made solutions, and provide support throughout all phases of the process, from the initial idea to the launch.

It wasn't just about creating a functional app, but about understanding the context—a public utility service with users in emotionally delicate situations—and translating it into a digital tool that was, at the same time, technically sound and humanly approachable.

With over 20 years of experience designing and developing digital solutions for businesses and organizations of all kinds, at Dispromèdia we have the technical resources and strategic insight necessary to tackle projects of any scale and in any sector: from corporate websites and online stores to mobile applications like this one.

Now available for Android and iOS

The Tanatori Tàrrega app is now available for free download on both Google Play (Android) and the App Store (iOS). Anyone who wants to stay informed about the center's obituaries can install and set it up in just a few minutes.

You can find the app available in the Apple and Google stores. Here are the links:

Do you have a digital project that needs a custom solution?

If you have a business, a center, or an organization and need a digital tool that adapts to your reality—whether it's an app, a website, an online store, or any other solution—at Dispromèdia we'll help you find the way.

Tell us about your project, and we'll work together to find the best way to make it a reality.

Contact us

In this edition, the event made it clear that digital transformation has long since stopped being optional. It became apparent during the event that innovation and the use of the right tools make companies' day-to-day operations easier and improve their productivity, while paving the way to success.

Cybersecurity, a challenge no company can ignore

One of the first ideas put on the table was the need to invest in cybersecurity, especially among small and medium-sized businesses. Regardless of a company's size, all of us, absolutely all of us, are exposed to the same risks. As Montse Mateu of Semat Data pointed out , current attacks are much more sophisticated than they were a few years ago and often stem from public information that we ourselves share on social media.

This reminder is essential: sharing content on the internet is necessary to grow a brand, but it's also important to be aware of the risks and protect ourselves accordingly. At Dispromèdia, we are very mindful of this, which is why we have established a strategic alliance with SecureOn Consulting.

Success stories that demonstrate that a digital presence is a long-term investment

Similarly, several speakers at the gathering, which brought together half a thousand professionals, shared their experience and explained how they have used the digital world to transform their projects.

In this regard, for example, sleep specialist psychologist Núria Roure stressed that social media is a good tool for getting your name out there. Roure stated that "we have to understand them as a long-term investment. A solid and approachable presence, sustained with consistency, can become one of the best tools for attracting and retaining clients."

Along the same lines, farmer and content creator Guillem Gómez spoke, who has accumulated more than 174,000 followers on Instagram by talking about his daily life on the farm, raising awareness about the agricultural world, and even promoting his own cleaning product specifically for the agro-industrial sector.

Artificial intelligence: a powerful tool that needs people behind it

Geni Ramos 's intervention focused on the current role of artificial intelligence. AI tools allow us to automate processes, detect patterns, and increase efficiency. But she also reminded us of an essential point: technology is just that, a tool.

It is up to us, the people, to set the strategy, supervise, make decisions, and provide judgment. In this vein, Eurecat researchers Ian Palacín and Marcel Ortiz presented practical cases of tasks that AI can already perform much more quickly and accurately, demonstrating that the future lies in incorporating it responsibly and adapting it to the needs of each sector.

Territory, talent, and local suppliers

Another highlight was the intervention by chef Joel Castanyé, who advocated for the importance of working with local products. As he explained, he, as a cook, feels a duty to use ingredients from the region to add value to local farmers and contribute to local development.

Adaptation, innovation, and authenticity: the pillars of brands that work

Other testimonials reinforced a common idea: companies that evolve and innovate are the ones that excel.

• Ángel Velasco, from Torrons Vicens, emphasized the importance of returning to one's roots and differentiating oneself from the competition with proprietary products.
• Rafael Oncins, from Plusfresc, explained how constant adaptation is key to staying competitive.
• Josep Esteve, of Rodi Motor Services, emphasized the need to empower teams so that people feel part of the project and companies can retain talent.

Finally, communicator Uri Sabat focused on personal branding and the power of stories to connect. "On social media, before buying a product, we connect with people, values, and real stories."

Why does Dispromèdia attend these types of events?

Attending the 10th edition of Lleida Digital reaffirms our clear vision: innovation doesn't stop, and neither do we.

As a local company, we actively participate in events, meetups, and networking days -such as e-Show, LinkUp Fest, or the lunches organized by the Tàrrega Chamber of Commerce and Industry- because we believe in the power of local alliances and in the need to build a business network to continue growing together.

Do you want to grow your digital project with security and a personal touch?

Contact us and let's discover together how to grow your project

At Dispromèdia we have been successfully advising small and medium enterprises (SMEs) in the strategic use of social networks for five years. That's why, day after day, we witness Instagram's ability to transform a business' digital presence when used strategically. That's why we've put together a simple and up-to-date Instagram Basics Guide, which you can request for free if you want to go even deeper.

Dowload guide (CAT)

How does Instagram work today?

In other words, not all the posts we make reach all our followers, as the algorithm mainly rewards:

• Actual interaction (comments, replies, replies, saves).
• Viewing time, especially on Reels.
• Consistency and thematic relevance.
• Content that adds value and sparks conversation.

You can consult the analysis recently published by Metricool on how the algorithm currently works to better understand how it works

We must also keep in mind that Instagram periodically introduces changes in the algorithm and that we must adapt to them in order not to be left behind. To give just one example, do you remember that last year Instagram changed the size of the feed thumbnails and made them vertical? It's just one example of the continuous updates that take place on the platform. Therefore, you should be aware that what works today may no longer work tomorrow.

Although social networks have lost much of their social function - their original purpose was to connect people - and have become content platforms, they are a tool that companies must understand in order not to lose competitiveness against our competitors.

Why Instagram is a powerful marketing tool for SMEs

Unlike other platforms, Instagram offers small businesses a megaphone to reach their audience on the same level as big brands. In theory, this social network, which brings together more than two billion users worldwide, opens a huge window of opportunity for any type of company or business, whether it is a sole trader or a multinational (in practice, we will see that the resources available and, above all, the knowledge of the tool itself determine the results). Nevertheless, SMEs can take advantage of it if we play our cards right.

Some of its main advantages are:

Visual power that generates confidence

Images and videos make it possible to show products, services and processes in an attractive and approachable way. In addition, honest and natural content is increasingly effective.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Cooperativa Agropecuària de Juneda (@cooperativajuneda).

2. Organic reach with real growth potential

Reels (and now also carousels or publications with several images) are a very powerful gateway to reach people who are not yet familiar with our business. You can find more information about the formats supported by Instagram and their dimensions in this article from the Trecebits portal.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Metricool ES ∞ (@metricool).

3. Direct relationship with customers

Stories, private messages (DMs) or surveys are Instagram tools that allow you to talk directly with users, resolve doubts and offer a quick service.

4. The ability to convert followers into customers

With a clear strategy, Instagram can help us generate web traffic, bookings, sales and inquiries.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Petits de Poble (@petits_de_poble).

Basic recommendations to get off to a good start

If you've just opened an Instagram account, are thinking about doing so or are reviewing your company's presence on this social network, these guidelines will be useful:

1. Post carefully, not just frequently

Plan your content according to the objectives you want to achieve: inform, inspire, educate or sell. Avoid posting out of obligation.

2. Use formats that work

Carousels are still a great way to gain reach. Especially useful when you want to offer step-by-step guides, talk about common mistakes or provide checklists, carousels generate a lot of saves and help position you as an authority.

3. Use hashtags wisely

Today, hashtags are tools to categorize content, not to achieve virality. Therefore , their use should be limited and sensible. You should use between three and five (in fact, the application itself has already started to limit the number) and they should be specific and useful to provide context. We recommend you take a look at Trecebits' article "How many hashtags should be used on Instagram" and watch (and save) this Metricool Reel to find out how they currently work:

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Metricool ES ∞ (@metricool).

4. Optimize your bio and improve the consistency of your profile

Explain what you do, for whom and what you offer. And, above all, maintain a consistent graphic style.

5. Publish strategically and measure results

Without objectives, there is no return. Therefore, the first step is to stop and think about what we want to achieve and, from there, define the content strategy we will follow before developing a content plan. Gone are the days of publishing when we have time!

If you don't know where to start and you already have an Instagram account, we recommend that you analyze the metrics provided by the tool. They will help you see what's working and what needs to be adjusted. If you need it, our Communication and Marketing department can advise you.

Why it is important to post strategically

Many companies post on Instagram without a plan and then conclude that "it doesn't work". But the reality is:

• Instagram does work, but it requires consistency and clear objectives.
• The algorithm recognizes accounts that post consistent content targeted to their audience.
• Scattered actions generate limited reach; structured strategies generate results.

If you need ideas, we recommend this article published on the Hootsuite blog, where you will find many useful tips

Want to go deeper? Request our "Beginner's Guide to Instagram."

This article is just an introduction. In our Beginner's Guide to Instagram you will find:

• Information on how the algorithm works.
• Updated recommendations for 2026.
• Specific tips for SMEs.
• Examples of content that works.
• Best practices checklist.
• Ideas for converting followers into customers.
• ... and much more!

It's a guide designed to help you grow your account the smart way.

Need professional help? Let's talk!

At Dispromèdia we have a Communication and Marketing department that manages social networks, writes content, designs graphic identities, creates digital strategies, performs audits and analyzes the performance of your account to optimize the results you get on social networks.

Whether you want us to provide comprehensive or ad hoc support, we'll be happy to talk to you. Get in touch with us and let's start optimizing your Instagram.

Did you know that at Dispromèdia we have a very special relationship with this product? The reason is that the families of two of our partners are originally from the town in Alicante that gives its name to these nougats. No wonder that Jijona (Alicante, Valencia) is recognized as the world capital of nougat. The Verdú family has been making nougat for three generations and, today, continues to keep this tradition alive through our online store: turrones.es.

Why choose our nougat?

• Guaranteed quality: our Jijona and Alicante nougats are protected by the Protected Designation of Origin (PDO), which certifies their authenticity.
• Artisan production: we follow the traditional processes that have made our nougat a unique product.
• Variety for all tastes: in our store you will find classic nougat, specialties and Christmas sweets to complete your gift baskets.

Our nougat varieties

Easy shopping and shipping throughout Spain

In turrones.es you can place your order quickly and safely. We take care of preparing and shipping it anywhere in the country, so you can enjoy the best nougat without leaving home.

You will also find us in Tàrrega

If you are in the area, come and visit our physical store in Tàrrega (Plaça del Carme, 10), open during the Christmas season. There you will find nougat, sweets and corporate gift baskets ideal to surprise customers, friends and family.

This Christmas, choose tradition and quality. Visit turrones.es and take home the most authentic taste of Jijona nougat.

On several occasions, some of Dispromèdia 's customers have chosen to customize their website with decorative elements for the Castanyada/Halloween or Christmas campaign. Here are some of the most original banners created by our designer.

Now that we are at the gates of the Christmas campaign, Dispromèdia encourages you to customize your web portals by offering you our website customization service.

Contact us and we will explain the options you have!