Responsible: DISPROMEDIA, S.L.
Purpose: To respond to your queries and send you commercial information about our services, including by email.
Legitimation: Consent of the interested party
Recipients: The data will not be transferred to third parties, except by legal obligation.
Rights: You have the right to access, rectify and delete data, as well as other rights, as explained in the additional information section.
Additional information: You can consult additional and detailed information on Data Protection in our Privacy Policy text.
What are the implications of sharing public information on Instagram, Facebook, and WhatsApp, and how can we protect our privacy?
When we pick up a history book in a century (if they still exist!), the year 2025 will surely appear as the year of the Artificial Intelligence (AI) boom, which has infiltrated everywhere. We already mentioned it in the article where we listed the trends in digital transformation.
Many companies are already implementing AI solutions to optimize their performance. For us, Copilot, Perplexity, or ChatGPT have become work companions that help us perform certain tasks more quickly. Therefore, if a small company like Dispromèdia has incorporated AI into its daily life, it is not surprising that the big tech giants have done the same. In fact, they have been pioneers in embarking on this path.
Precisely this Tuesday, May 27, Meta (the company behind Facebook, Instagram, and WhatsApp) made headlines because it began using public user data to train its AI models. How and for what purpose? Are we still in time to avoid it? Let's see.
What Data Meta Collects and For What Purpose
Meta collects a wide variety of public information from users (adults) of Facebook, Instagram, and WhatsApp, billions of people worldwide. This includes photos, comments, posts, stories, and captions. The main goal of this collection is to improve their AI models to offer more personalized and efficient services.
For example, if we post a photo on Instagram with a comment, Meta can use both the image and the text to train its AI models. This way, the company can improve image recognition and natural language understanding. Another example is when we make a post on Facebook; Meta can use this information to improve its recommendation algorithms.
How to Prevent Meta from Using Our Data
If you don't want Meta to use your public data to train its AI and you didn't respond to the form that the company led by Mark Zuckerberg sent to users of its platforms last month, you can still object. However, you should know that the content that was public until this May 27 is already in their hands.
On Instagram, you can go to your profile, tap the three bars at the top right, and access the "Privacy Center" section. There you will find the option to object to the use of your data. You can also exercise your right to object by directly accessing Meta's form and entering the email address linked to your Instagram account.
In the case of Facebook, the process is similar; you can access the privacy options and find the option to reject the use of your data. If you have done the procedure correctly, the veto will automatically apply to all platforms linked with the same email address. Therefore, doing the action on one of them would be enough.
As for WhatsApp, you can check the privacy of the data by accessing your account settings and selecting the "privacy" option.
It is important to read the fine print when accepting the terms of use when we sign up for these platforms and make informed decisions about the use of our data.
