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We review some technological innovations that every company should consider to enhance productivity
In the province of Lleida alone, there are approximately 25,000 active businesses. Most of them are micro or small and medium-sized enterprises (SMEs), predominantly in the agri-food, commerce, and construction sectors. However, in today’s context of inevitable digitalization, local companies not only compete among themselves but also face competition from across the globe.
This is why every business, no matter how small, needs tools to capture its target audience's attention, grow its business, and improve return on investment. Here is where technology can lend a hand. But choosing the technological advancements that best fit our needs is no easy task. It requires professionals who can advise us and help us anticipate the future.
As 2024 comes to an end, we want to highlight the technological innovations that are sure to trend in the coming year and could be vital for SMEs in our country:
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Artificial Intelligence (AI): AI will be essential for automating processes, analysing large datasets, and personalizing the customer experience. Technologies like chatbots and virtual assistants will enhance customer service and reduce operational costs.
- Hyperautomation: This combination of robotics, AI, and other technologies will automate repetitive tasks and optimize workflows, freeing up resources for strategic tasks.
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Privacy and Cybersecurity: Protecting customer data will be crucial, with investments in cybersecurity solutions and technologies like Blockchain to ensure information security.
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Digital Sustainability: Digital transformation also includes tools to measure and reduce environmental impact, such as using cloud infrastructures to minimize energy consumption.
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Personalization and User Experience (UX): Creating simple and personalized experiences will increase customer satisfaction and improve loyalty.
These are just some of the technologies that reflect a future where SMEs not only use technology to be more productive, but also address social and environmental responsibilities. For more information, we invite you to read the following article published on Trecebits: Digital transformation trends in 2025.
Aware that the new tools available to us improve and optimize productive processes to achieve better performance, the Dispromèdia team constantly updates itself. Staying on top of the latest trends allows us to enhance the services we offer our clients and provide them with the necessary tools to face future challenges.
