A day to build alliances in the region that invites reflection on innovation, cybersecurity, artificial intelligence, and communication.
Part of the Dispromèdia team attended the 10th edition of Lleida Digital, an event that year after year brings together professionals, companies, and content creators in Mollerussa who are connected to technology, marketing, and innovation. For us, participating is a way to stay up to date and hear new perspectives that allow us to reinforce our commitment to offering the best digital solutions to our clients.
In this edition, the event made it clear that digital transformation has long since stopped being optional. It became apparent during the event that innovation and the use of the right tools make companies' day-to-day operations easier and improve their productivity, while paving the way to success.
Cybersecurity, a challenge no company can ignore
One of the first ideas put on the table was the need to invest in cybersecurity, especially among small and medium-sized businesses. Regardless of a company's size, all of us, absolutely all of us, are exposed to the same risks. As Montse Mateu of Semat Data pointed out , current attacks are much more sophisticated than they were a few years ago and often stem from public information that we ourselves share on social media.
This reminder is essential: sharing content on the internet is necessary to grow a brand, but it's also important to be aware of the risks and protect ourselves accordingly. At Dispromèdia, we are very mindful of this, which is why we have established a strategic alliance with SecureOn Consulting.
Success stories that demonstrate that a digital presence is a long-term investment
Similarly, several speakers at the gathering, which brought together half a thousand professionals, shared their experience and explained how they have used the digital world to transform their projects.
In this regard, for example, sleep specialist psychologist Núria Roure stressed that social media is a good tool for getting your name out there. Roure stated that "we have to understand them as a long-term investment. A solid and approachable presence, sustained with consistency, can become one of the best tools for attracting and retaining clients."
Along the same lines, farmer and content creator Guillem Gómez spoke, who has accumulated more than 174,000 followers on Instagram by talking about his daily life on the farm, raising awareness about the agricultural world, and even promoting his own cleaning product specifically for the agro-industrial sector.
Artificial intelligence: a powerful tool that needs people behind it
Geni Ramos 's intervention focused on the current role of artificial intelligence. AI tools allow us to automate processes, detect patterns, and increase efficiency. But she also reminded us of an essential point: technology is just that, a tool.
It is up to us, the people, to set the strategy, supervise, make decisions, and provide judgment. In this vein, Eurecat researchers Ian Palacín and Marcel Ortiz presented practical cases of tasks that AI can already perform much more quickly and accurately, demonstrating that the future lies in incorporating it responsibly and adapting it to the needs of each sector.
Territory, talent, and local suppliers
Another highlight was the intervention by chef Joel Castanyé, who advocated for the importance of working with local products. As he explained, he, as a cook, feels a duty to use ingredients from the region to add value to local farmers and contribute to local development.
Castanyé highlighted that this message is perfectly applicable to any business sector. This includes the digital world as well. At Dispromèdia, we deeply believe in this philosophy and put it into practice with Ebasnet, our Km0 CMS, developed 100% locally to offer a robust, accessible, and tailored solution to the reality of local businesses.Adaptation, innovation, and authenticity: the pillars of brands that work
Other testimonials reinforced a common idea: companies that evolve and innovate are the ones that excel.
- Ángel Velasco, from Torrons Vicens, emphasized the importance of returning to one's roots and differentiating oneself from the competition with proprietary products.
- Rafael Oncins, from Plusfresc, explained how constant adaptation is key to staying competitive.
- Josep Esteve, of Rodi Motor Services, emphasized the need to empower teams so that people feel part of the project and companies can retain talent.
Finally, communicator Uri Sabat focused on personal branding and the power of stories to connect. "On social media, before buying a product, we connect with people, values, and real stories."
Why does Dispromèdia attend these types of events?
Attending the 10th edition of Lleida Digital reaffirms our clear vision: innovation doesn't stop, and neither do we.
As a local company, we actively participate in events, meetups, and networking days -such as e-Show, LinkUp Fest, or the lunches organized by the Tàrrega Chamber of Commerce and Industry- because we believe in the power of local alliances and in the need to build a business network to continue growing together.
